PopDarts partnered with ClipHouse to scale short-form content through a performance-based creator campaign built around TikTok, Instagram, and YouTube.

With a $2,500 media budget, the campaign generated 22M+ views across live content—far exceeding the original paid benchmark. By combining a $1 CPM structure with a $100 max payout per video, high-performing content continued generating organic reach after hitting its payout cap, creating millions of additional views at no additional media cost.

The campaign demonstrated how ClipHouse turns controlled media spend into scalable distribution, giving PopDarts significantly more reach than the initial budget alone would typically purchase.